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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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Now displaying: May, 2016
May 31, 2016

On this episode of Ask Me About Email Marketing, we discuss starting, failing, monetization, driving traffic, staying accountable, growing businesses, connecting with people, and much more with Noah Kagan, the chief sumo at SumoMe.com. Whoa, that's a lot to talk about. In fact, Noah covers so much ground in our brief conversation, I'm convinced that this episode will be THE most downloaded episode to date. Let's make it happen. In this episode, you'll learn:

  • Why quality of subscribers supersedes quantity
  • How to commit to an email strategy and stay accountable
  • The velocity to $1 principle, and value of selling early
  • Ways feedback from subscribers can shape your strategy
  • The importance of sticking with your business
  • Some tactics for getting traffic, what to do with it, and why you might not need traffic at all
  • ... and much more!

Thanks to Noah for joining the show, dropping some knowledge, and providing marketers with a ton of valuable tools at SumoMe. Here are a few links that were mentioned on the show:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

 

May 20, 2016

In this bonus content, I share three key lessons from our most popular episodes to date. To get access to all the bonus audio content for this show, be sure to sign up to the feed through iTunes, or your favorite podcast app.

May 18, 2016

Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That's why I find the idea of repurposing content so appealing.

If you've been following our blog, you'll remember Monica's post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners.

In this week's episode, I discuss the value of repurposing your content - and, more importantly, ways you can start doing it today.

In this episode, you'll learn:

  • How to find your most successful content
  • Why you should give new life to your high-performing content
  • Where and how to repurpose content
  • An illustrated example on how a single blog post can lead to a new project
  • ... and much more!

When you're a wearer of many hats within your business, creating compelling content often falls on the back burner. (And frankly, it can feel like a chore.) The next time you find yourself under pressure to get new content out the door, try repurposing something you already have. Take a listen above and let me know your thoughts in the comments. Here are a few links that were mentioned in the post:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

May 10, 2016

Looking for ways to optimize and accelerate your email list growth? Look no further!

In this episode, I discuss a recent study from the team at Privy.com, which evaluates the most effective ways to quickly grow your list. Ben Jabbawy, Privy's founder, joins me to reveal what is and isn't working for email marketers trying to build high-converting email capture campaigns.

Privy is a list growth platform that empowers over 20,000 businesses to create banners, bars, popups, and embedded webforms on your website. You can also create landing pages, special offers, and a whole slew of other awesome things.

In Privy's report, The State of Email List Growth 2016, they analyzed six months worth of data across 5,000 active users to discover and present email capture and list growth best practices.

In this episode, you'll learn:

  • The best types of offers to associate with your campaigns
  • What performs better...popups, banners, or tabs?
  • Quick and easy tests to optimize for mobile devices
  • Effective ways to deliver offers for new and returning visitors
  • And much more...

This is a must-listen if you have a form on your site and aren't seeing the results you want. Listen above! Here are a few links that were mentioned in the post:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

May 3, 2016

Over the past few months, we’ve been working feverishly to develop and release our third mobile app, Curate. (Curious about it? Listen to this podcast episode and then check out our announcement post from earlier today.)

Curate lets you to build an email newsletter using curated content. But what exactly is curated content?

In this episode, I host a roundtable with our content marketing expert Kristen Dunleavy, user experience guru Grace Stoeckle, and iOS development team lead, Andy Obusek all about, you guessed it, curated content.

At AWeber, we believe in the power of email to connect people in remarkable ways; to build strong relationships in the inbox– the kind of relationships that grow your business.

If you are struggling with what to write in your emails, or finding ways to provide added value to your subscribers, this episode is a perfect introduction into an effective strategy that you can add to your email marketing repertoire.

In this episode, you'll learn:

  • What is content curation?
  • Why curated newsletters are so effective?
  • What are some tips and tricks for creating engaging curated content?
  • What tools can help you find and publish curated content?
  • And much more...

This episode was recorded live on Blab.im. You can watch the recording here!.

Here are a few links referenced in the episode:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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