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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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May 18, 2016

Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That's why I find the idea of repurposing content so appealing.

If you've been following our blog, you'll remember Monica's post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners.

In this week's episode, I discuss the value of repurposing your content - and, more importantly, ways you can start doing it today.

In this episode, you'll learn:

  • How to find your most successful content
  • Why you should give new life to your high-performing content
  • Where and how to repurpose content
  • An illustrated example on how a single blog post can lead to a new project
  • ... and much more!

When you're a wearer of many hats within your business, creating compelling content often falls on the back burner. (And frankly, it can feel like a chore.) The next time you find yourself under pressure to get new content out the door, try repurposing something you already have. Take a listen above and let me know your thoughts in the comments. Here are a few links that were mentioned in the post:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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