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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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Jul 12, 2016

Pop quiz: What's the best way to generate a ton of qualified leads, while also providing a fun an engaging interactive experience?

It's a pop quiz, of course!

In this podcast episode, we discuss exciting and effective lead generation and list-building techniques with Josh Haynam, co-founder of Interact.

The mantra at Interact is a simple one. They are a "lead generation platform for a content and social media driven world." With interactive personality quizzes, assessments, and giveaways, marketers are finding success in growing their email lists, but also learning about their subscribers interests, personalities, and needs.

Listen above, and you'll hear about:

  • Josh's entrepreneurial path to Interact
  • The impact of personality quizzes and assessments on list growth
  • How to segment your leads based on their answers and tailor your emails based on context
  • Josh's least favorite type of subject lines
  • ... and much more!

Here are a few links that were mentioned on the show:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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