Are you sending spam without even realizing it?
In a blog post written earlier this year, John explored the nuances of selling and spamming. Email marketing is evolving, and it's crucial for marketers to reinforce the value they're providing, while redefining traditional views on spam. John shares his take on how to be relevant, be human, and tactfully write to convert.
Check out the episode above, and you'll hear about:
Here are a few links that were mentioned on the show:
We didn't get to cover it, but here is a fantastic series of articles Litmus put out regarding Single v. Double Opt-in:
Have a question about email marketing? Leave us a message at aweber.com/podcast.