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Ask Me About Email Marketing

Email marketing remains one of the most effective ways to grow and engage your tribe. There are countless email marketing topics to explore, and our team at AWeber, an email marketing provider since 1998, has answered just about every question in the book. Put simply, we love email and can't stop reading, designing, sending, analyzing, and talking about it. Have a question about email marketing? Ask us anything! Each show we'll match a new question with an email marketing expert to deliver the best answer and help YOU become the best email marketer you can be.
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Jul 26, 2016

Are you sending spam without even realizing it?

In this episode of the Ask Me About Email Marketing podcast, we talk with John Bonini, Growth Director at Litmus.

In a blog post written earlier this year, John explored the nuances of selling and spamming. Email marketing is evolving, and it's crucial for marketers to reinforce the value they're providing, while redefining traditional views on spam. John shares his take on how to be relevant, be human, and tactfully write to convert.

Check out the episode above, and you'll hear about:

  • How email marketers define spam vs. how consumers are defining spam
  • Different ways to consider personalization
  • Why NOT selling your solution is selfish
  • How to source great marketing copy
  • The importance of manual outreach
  • And much more...

Here are a few links that were mentioned on the show:

We didn't get to cover it, but here is a fantastic series of articles Litmus put out regarding Single v. Double Opt-in:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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