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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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The FWD: Thinking Show
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Feb 1, 2021

Content repurposing isn’t copying and pasting content from one format to another. It’s a strategic process that when done correctly, can change the way you market for the better. Learn how Amy Woods, Founder of Content 10X, helps businesses repurpose content to increase discoverability, credibility, and customer trust.

Dec 1, 2020

In this episode of The FWD: Thinking Show, John Jantsch — CEO of Duct Tape Marketing — discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust.

Oct 20, 2020

 In this episode of The FWD: Thinking Show, Matthew Smith — Founder of Really Good Emails and design agency Fathom & Draft — shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time.

The episode title is "What do email design and legos have in common?"

Oct 1, 2020

On the fifth episode of The FWD: Thinking Show, Joanna joins us to talk about which email writing ‘best practices’ are meant to be broken — and which ones shouldn’t be — and why standing out in the inbox means saying goodbye to safe copy.

Sep 2, 2020

In episode 4 of The FWD: Thinking Show, we talk with Val, CEO of Fix My Churn, all about how to create emails that connect with subscribers on an emotional level and drive more sales.

Aug 5, 2020

Julia McCoy, CEO of Express Writers & Content Hacker, joins The FWD: Thinking Show to share her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult. She uncovers insights on how to create email campaigns that provide value while simultaneously persuading your audience to purchase.

 

Aug 5, 2020

Rieva Lesonsky, CEO of GrowBizMedia, joins The FWD: Thinking Show to share simple ways to build trust, increase brand "likeability," and how to give your audience the confidence to buy from you again and again.

Aug 5, 2020

Lee Odden, CEO of TopRank Marketing, joins The FWD: Thinking Show to share how influencer marketing and search engine optimization (SEO) can be combined to create content that is not only findable but credible for prospects actively looking for solutions through search.

Aug 7, 2018

Chris Vasquez's interview on Beyond the Podcast.

Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

Aug 7, 2018

Jessica Kupferman's interview on Beyond the Podcast.

Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

Aug 7, 2018

John Lee Dumas' interview on Beyond the Podcast.

Head on over to BeyondThePodcastSummit.com to join our Facebook community and continue the conversation with over 1,000 podcasters and marketers.

Aug 7, 2018

We're excited to bring to the feed every interview from our 1-day virtual summit, Beyond the Podcast.

Check out interviews with podcast veterans like:

Be sure to check out Beyond the Podcast Summit and request access to our exclusive Facebook community, and join over 1,000 podcasters in their journey to grow their show.

Jul 31, 2018

Welcome back to the podcast!

We're excited to welcome Liz Willits and Mike Smith to the show as co-hosts. Expect some episodes in the coming weeks with a new format, including interviews and round table discussions.

In this episode, Liz interviews Paula Rizzo. Learn how to land media attention, establish authority, stay productive and engage your email subscribers from Paula, the author of Listful Thinking.

Learn more about Paula on her site, The List Producer.

Feb 6, 2018

Getting ready to relaunch the podcast!

What do you want to hear?

What's your preferred format, frequency, or length?

Let me know - tomt@aweber.com, or tweet me @TNRT on Twitter.

 

We'll also be at Podfest in Orlando this week and Traffic and Conversion Summit in San Diego in a few weeks. Keep an eye out for the AWeber team and come say hi!

Aug 22, 2017

Thanks for a great season!

In this episode, I recap Season 3 of our podcast. Our theme this season was Email Marketing for Podcasters! I also share that our team is representing at Podcast Movement 2017 this week in Anaheim, CA! Come swing by and say hello if you are there.

Check out the episodes from this season:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Aug 8, 2017

What does it take to top the podcast charts?

Our latest guest shares the tactics you need to grow your show, and your email list.

In this episode, Austin Fabel, the producer of The Science of Success podcast shares his experience building a top-rated podcast and engaged email list.

In this episode, we’ll cover:

  • How to be a successful podcast producer and what that actually means
  • How to repurpose your podcast episodes on YouTube and other networks
  • How to book top guests on your podcast (hint: what's in it for them?)
  • The tools Austin uses to find guests, capture audio, edit and host their podcasts
  • Creative ways to build an email list using incentives and text-to-join
  • How to write authentically and engage your audience with email
  • And much more…

Key takeaway

One of my key takeaways from our conversation: "It's always what's in it for them, how much value can I give the audience..." - Austin Fabel

Important links

Here are a few links mentioned on the show:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Aug 1, 2017

What's your minimum viable podcast?

In this episode, Mark Asquith of Excellence Expected and The 7 Minute Mentor shares his experience launching successful podcasts and businesses. With hundreds of episodes under his belt, Mark delivers a ton of insights that are immediately actionable.

In this episode, we’ll cover:

  • Why you should focus on the user instead of the numbers
  • The best question to ask your subscribers often to learn what they need
  • How user questions and ideas can be repurposed into countless podcast and blog topic ideas
  • How to prove your concept without over-engineering your launch
  • How to orchestrate your 'value ladder' and transform casual listeners into fans and paying customers
  • How repetition can yield increased engagement
  • How to write naturally and effectively for email
  • And much more…

Key takeaway

One of my key takeaways from our conversation:

"People want to know you so let people understand who you are..." - Mark Asquith

Important links

Here are a few links mentioned on the show:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes. Thanks so much for tuning in!

Jul 25, 2017

Not interested in being a podcaster, but want to be on podcasts?

Get ready to rock the mic, no matter what side you're on!

In this episode, Jessica Rhodes of Interview Connections and #RockThePodcast teaches us how to grow our brands and businesses by successfully becoming a guest on podcasts.

Jessica takes us through the entire process from positioning ourselves, pitching to shows, preparing for interviews and following up with hosts and listeners.

In this episode, we’ll cover:

  • How becoming a podcast guest can help you build your personal brand and attract new fans and followers
  • How to attract leads as a guest even when podcasts are typically a "no-pitch zone"
  • The do's and don'ts of pitching yourself
  • What gear (if any) you'll need to sound professional without breaking the bank
  • How to prepare for a show after you've landed an interview
  • When to use a landing page or email automation with your audience destination
  • How being on a Walking Dead podcast can help you grow your business
  • And much more…

Key takeaway

One of my key takeaways from our conversation: "Tap into some of that fun energy that I know you have..." - Jessica on being a podcast guest

Important links

Here are a few links mentioned on the show:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review!

This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes.

Thanks so much for tuning in!

Jul 18, 2017

"You have to create success for yourself before you can create success for other people."

This is the mission statement that drives Jeremy Ryan Slate to produce three outrageously actionable podcast episodes every week.

In this episode, learn how Jeremy Slate of Create Your Own Life podcast pivoted his career, built a brand and business from scratch, and produced over 280 podcast episodes.

You'll especially want to check out the strategies and tools Jeremy uses to consistently release multiple episodes a week.

In this episode, we’ll cover:

  • How to start your show and pivot when needed
  • The value of growing your personal brand through podcasting and beyond
  • Why quality will always trump quantity
  • How to set up a streamlined process to automate and facilitate a podcast production workflow
  • How to use email marketing to drive listeners back to the show
  • Ways to connect with your subscribers through plain messages and strong subject lines
  • How to stay top of mind with consistent email sending
  • And much more…

Key takeaway

One of my key takeaways from our conversation: "It's always about 'How can I help? What do you need?'" - Jeremy Ryan Slate

Important links

Here are a few links mentioned on the show:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app.

And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes.

Thanks so much for tuning in!

Jul 11, 2017

Have an idea for a physical product? Find out how our next guest used podcasting and email marketing to turn her product idea into a successful reality.

In this episode, we learn how Addy Saucedo of The Podcast Planner created and launched a physical product that solved a true market need for her audience.

Addy has over five years of experience hosting podcasts, producing and managing over fifteen other podcasts. Her passion for the craft and dedication to serving podcasters is evident in the engaging content she produces on a regular basis.

Using email marketing, Addy has been able to build an audience, keep them engaged, pre-launch a product, automate her sales with evergreen content and boost growth with one-time promotions.

In this episode, we’ll cover how to:

  • Avoid “podfading”
  • Create trusted workflows using templates
  • Conceptualize a product that solves a true problem
  • Develop your confidence and podcasting “voice”
  • Create a strong call-to-action in your emails
  • Automate your sales with a welcome sequence
  • And much more…

Key takeaway

One of my key takeaways from our conversation: "CTAs are not for our benefit. They’re for the benefit of our listeners." - Addy S. @podcastplanner

Important links

Here are a few links mentioned on the show:

Subscribe to the show!

If you enjoyed this episode, please take a moment to subscribe to Ask Me About Email Marketing on Apple Podcasts, or your favorite podcast listening app. And if you really enjoyed this episode or are a regular podcast listener, leave us a quick review! This will help us continue to improve the show, attract new listeners and get more ideas for future podcast episodes.

Thanks so much for tuning in!

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