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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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Now displaying: January, 2016
Jan 26, 2016

Today's episode answers a question we receive quite frequently: "What do I write in my emails?"

Our answer to this question comes in the form of a new 7-day email course: What to Write in Your Emails.

In addition to the course lessons, you'll receive 20+ email content templates that you can customize with your own content. These templates will help you overcome that inevitable writer's block!

We've been running this course for a few weeks, and so far the team has received some great feedback from participants.

Want to check out a sample of the course? Check out this blog post.

Ready to dive right in: Sign up for free here.

Have a question about email marketing? Record your question at http://www.aweber.com/podcast.htm

Jan 20, 2016

And we're back with another episode of the Ask Me About Email Marketing podcast!

This week’s question comes from a blog reader's comment on our podcast announcement post. Eliseo asked a great question about email templates. Specifically, Eliseo writes that he knows he needs to use email templates, but he's unsure how to master them. Where can one go to learn more about email templates, and maximize the value of using them?

To answer the question, I've recruited Mike Smith, a visual designer at AWeber.

In this episode, you'll learn:

  • Who should use a pre-designed template, and who shouldn't
  • What elements to adjust, or tweak when working with a template
  • How to test your emails, especially when using templates
  • Where to get inspiration, advice, and actual templates for your email marketing campaigns

Here are a few notable links from the show:

Here are some additional posts on the subject:

And a shameless plug...did you know that we offer custom designed templates? Want to be on the show? Visit AWeber.com/podcast.

Jan 12, 2016

This week’s question comes from Nick Jervis, from Your Website Genie who is curious what pop up styles are most effective, according to our data.

Despite my promise to seek out email marketing experts for each question, I decided to answer this question myself! I couldn't help it, as conversion rate optimization is an area of interest for me.

In this episode, you'll learn:

  • Why I'm reluctant to answer this question with just data
  • Different styles of popups, how to trigger them, and when to use them
  • Two popup alternatives to test, which may create a more welcome user experience
  • The importance of testing your forms and site

Here are a few notable links from the show:

We've also written some great content on the subject:

Jan 5, 2016

Everyone here at AWeber and the Ask Me About Email Marketing podcast wish you a very happy new year. We hope to answer many valuable questions about email marketing in the weeks and months to come. Let's do this!

This week’s question comes from Easter Alexander, a shamanic practitioner who is hoping to send larger files to her email subscribers.

To answer her question, we’ve recruited Josh Smith, Email Best Practices Manager at AWeber.

In this episode, you'll learn:

  • Why most email service providers, including AWeber, put limits on file attachments.
  • Free solutions to share self-hosted files.
  • How an integration with Digioh can provide assist in file sharing.

Here are a few notable links mentioned in the show:

To submit a question about email marketing, visit http://aweber.com/podcast.

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