Are you sending spam without even realizing it?
In this episode of the Ask Me About Email Marketing podcast, we talk with John Bonini, Growth Director at Litmus.
In a blog post written earlier this year, John explored the nuances of selling and spamming. Email marketing is evolving, and it's crucial for marketers to reinforce the value they're providing, while redefining traditional views on spam. John shares his take on how to be relevant, be human, and tactfully write to convert.
Check out the episode above, and you'll hear about:
Here are a few links that were mentioned on the show:
We didn't get to cover it, but here is a fantastic series of articles Litmus put out regarding Single v. Double Opt-in:
Have a question about email marketing? Leave us a message at aweber.com/podcast.
Are you using email marketing to generate an income? If not, do you want to?
Writing to sell without feeling "salesy" or "sleazy" is a challenge. When it comes to selling via email, the autoresponder has made it possible to send a sequence of automated emails over time to ensure you get the right message to the right person when they need it most.
Also known as "drip campaigns," marketers set up these automated emails to provide information about themselves, the problems they solve and the products they offer. You'll also find that many seasoned marketers teach their strategies and tactics for moving subscribers through the buyer "funnel" in a way that allows them to feel like they're "selling without selling." In fact, we've written a ton about mastering the autoresponder and creating sophisticated automated campaigns, too. (Not to mention, AWeber has been known for providing a great reliable email automation platform since 1998!)
While drip campaigns can be effective, however, that's not the only way to influence people to buy your product or service.
In this episode of the Ask Me About Email Marketing podcast, we talk with expert email copywriter, Ben Settle. Forget all the conventions of email marketing that you've clung to over the years and listen to this episode.
Ben sends one to two emails a day to his main list with very few spam complaints. Sure, he gets unsubscribes, but unlike a lot of email marketers, he welcomes them. His unique philosophies on daily emailing, unselfish selling and copywriting have helped email marketers find their niche, write with confidence and conquer their fears of selling.
Listen above, and you'll hear about:
Here are a few links that were mentioned on the show:
Have a question about email marketing? Leave us a message at aweber.com/podcast.
Pop quiz: What's the best way to generate a ton of qualified leads, while also providing a fun an engaging interactive experience?
It's a pop quiz, of course!
In this podcast episode, we discuss exciting and effective lead generation and list-building techniques with Josh Haynam, co-founder of Interact.
The mantra at Interact is a simple one. They are a "lead generation platform for a content and social media driven world." With interactive personality quizzes, assessments, and giveaways, marketers are finding success in growing their email lists, but also learning about their subscribers interests, personalities, and needs.
Listen above, and you'll hear about:
Here are a few links that were mentioned on the show:
Have a question about email marketing? Leave us a message at aweber.com/podcast.
In this episode of the Ask Me About Email Marketing podcast, I tackle three big listener questions.
Learn how to grow your list and supercharge your account, the acronym I use whenever developing a new lead magnet, and the secret behind email length (spoiler: you may not like the answer.)
Listen above and share your opinions in the comments.
Here are a few links that were mentioned on the show:
Have your own question about email marketing? Leave us a message at aweber.com/podcast.