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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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Now displaying: August, 2016
Aug 30, 2016

In early July, I had the pleasure of joining a few AWeber team members in Chicago for Podcast Movement 2016.

I wanted to know how these creative and passionate content creators were engaging their listeners with email marketing and beyond, so we took a couple of mics and built a makeshift studio right at our exhibitor’s booth.

We had a few amazing AWeber fans and users swing by to chat and record some brief interviews about how they’re serving their audience with email marketing.

This is part 2 of 2 of our interview series from Podcast Movement. Check out part 1 here.

Episode Synopsis

In this episode of Ask Me About Email Marketing, check out the second part of our live interview series, as we talk with Kristin Ingram of Small Biz Life, Ryan Gray of Medical School HQ, Yann Ilunga of 360 Entrepreneur Podcast, and Jeffery W. Ingram of Worldbuilder's Anvil.

Listen above to get the latest tips and tactics from the pros. Also, check out this post I wrote exploring the similarities between email marketing and podcasting.

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Aug 23, 2016

In early July, I had the pleasure of joining a few AWeber team members in Chicago for Podcast Movement 2016.

I wanted to know how these creative and passionate content creators were engaging their listeners with email marketing and beyond, so we took a couple of mics and built a makeshift studio right at our exhibitor’s booth.

We had a few amazing AWeber users swing by to chat and record some brief interviews about how they’re serving their audience with email marketing.

Episode Synopsis

In this episode of Ask Me About Email Marketing, check out the first part of our live interview series, as we talk with Natalie Eckdahl of BizChix.com, Nick Loper of Side Hustle Nation, and Juan Sepulveda of The Gentlemen's Brotherhood.

Listen above to get the latest tips and tactics from the pros. Also, check out this post I wrote exploring the similarities between email marketing and podcasting.

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Aug 16, 2016

Do you run the show?

Being a business owner is not easy. Marketing trends keep changing, your audience's attention is getting harder to capture, and you need to keep on selling to keep on keeping on.

Luckily, the web is full of digital mentors to help guide us along the way. One such mentor is Jon Butt, who has built and sold many online businesses. Now, Jon's developed a successful resource site, blog and podcast to help owners market their business in this digital age.

Episode Synopsis

In this episode, we discuss how Jon establishes marketing systems to grow his businesses. Jon's site Marketing for Owners is a phenomenal resource for business owners looking to grow with marketing.

Listen in as we discuss:

  • How Jon got his start selling fire extinguishers
  • The five questions that every business owner must answer to be truly successful
  • Why most people miss the mark on marketing
  • Developing marketing 'systems' to help you grow your business
  • The 7 P's, or the Perpetual Sales Cycle
  • Ways to make the most of a lead magnet with a strong autoresponder series
  • How to encourage repeat buyers with email marketing
  • ... and much more!

Additional Resources

Here are the links mentioned during the show:

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Aug 9, 2016

What if you had the power to create affordable and incredible game-changing content for your business and email marketing campaigns? Would you use it?

As email marketers, we revel in the written word. However that means we often overlook one of the best ways to speak to our subscribers... which is literally speaking to our subscribers through video.

Thankfully, creating videos is easier than ever: Advances in laptop and cell phone tech, as well as the quality of affordable lighting and accessory gear, have removed the barriers to entry with video creation.

In the latest podcast episode, Margot Mazur, partnership coordinator of Wistia (an amazing video hosting platform), shares her expertise to help us non-video marketers get up and running with an outstanding video-in-email strategy.

 

Episode Synopsis

In this episode, we discuss everything you need to know to step up your video game. Whether you're a seasoned veteran or new to video (like myself,) you'll find some action items worth noting in this episode. After you listen, head on over to AWeber.com/today to use our nifty "How To Record Your First Video" checklist to get started.

Today is your day to take action. Who knows? You may even find that you're a pro behind the camera!

Listen in as we discuss:

  • How to engage your audience and develop trust with video
  • Why video is way easier to create now than ever before
  • Tips for creating the perfect video thumbnail for your emails
  • How to write a strong subject line to boost video engagement
  • How video analytics can inform your strategy
  • How to use email to collect subscribers and grow your lists
  • ... and much more!

Additional Resources

Here are the links mentioned during the show:

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Aug 2, 2016

What are your deepest and darkest fears?

For years, independent author J. Thorn has been exploring the question through his fear and fantasy fiction writing. He's sold over 150,000 copies of his work and topped the Amazon charts - once landing at #5 in Horror, next to his childhood favorites, Dean Koontz and Stephen King.

Through his work, Thorn has developed a strong, unique voice, both in his respected genres and in the independent writers community. And he's leveraged that connection to his fans through email marketing.

In this episode, we discuss valuable strategies that anyone - not just authors - can apply, to attract the right kind of subscribers, offer immediate value, engage their readers. We talk about the ways to maintain a consistently above-average open rate and find your ideal subscriber persona. We even break down J.'s unique lead magnet and welcome message, and what makes them so successful.

If you fantasize about having hundreds of loyal subscribers and fear ending up in the dark depths of the spam folder, you'll want to tune in, take notes, and take action!

Episode Synopsis

Listen in, as we discuss:

  • How J. took the leap and finished his first novel
  • The platforms and options for independent authors
  • Ways to structure your lead magnet and welcome series
  • The importance of writing to a persona
  • ... and much more!

Additional Resources

Here are the links mentioned during the show:

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.

 

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