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The FWD: Thinking Show

The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfully-simple email marketing solution that helps small businesses build their audiences and grow their businesses.
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Jan 12, 2016

This week’s question comes from Nick Jervis, from Your Website Genie who is curious what pop up styles are most effective, according to our data.

Despite my promise to seek out email marketing experts for each question, I decided to answer this question myself! I couldn't help it, as conversion rate optimization is an area of interest for me.

In this episode, you'll learn:

  • Why I'm reluctant to answer this question with just data
  • Different styles of popups, how to trigger them, and when to use them
  • Two popup alternatives to test, which may create a more welcome user experience
  • The importance of testing your forms and site

Here are a few notable links from the show:

We've also written some great content on the subject:

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